Olympic champion Anna Kiesenhofer announces new sponsor for 2022

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Olympic road racing champion Anna Kiesenhofer has announced that the Swiss Krono Group will support her until 2024 as she continues to pursue her cycling goals without a sales team.

Kiesenhofer, who has not raced for a professional team since 2017, is expected to continue as an independent amateur rider with the arrival of this new partnership.

“We have a lot in common when it comes to mindset, work ethic and the desire to succeed,” Kiesenhofer wrote on Instagram of Swiss Krono Group, a wood-based materials manufacturer based in Lucerne. “Thank you for your support and we look forward to an excellent collaboration! ”

Apart from a season spent with Lotto Soudal Ladies in 2017, Kiesenhofer, 30, has spent most of his career as an independent or in an amateur team.

Prior to the Olympics, his accomplishments included a stage in the Tour de l’Ardèche and three Austrian time trial titles. She has often cited her discomfort with running in a group as a reason for not joining a road team, preferring to focus on the time trial in recent years.

Partnering with personal sponsors appears to be part of Kiesenhofer’s plan to continue supporting his cycling career without a sales team, a plan that has not changed after his victory in Tokyo.

“I could make cycling an even more important part of my life, in a professional sense, in terms of really working more and making money with cycling,” she said in an interview with VeloNews in August. “Not in teams, but more as individual projects, working on coaching, mentoring or public appearances, and also working on products.”

Kiesenhofer’s victory in Tokyo made headlines outside of cycling: the rare feat of a non-professional winning the road race caught worldwide attention.

The only representative of the Austrian team, her one-day breakaway saw Kiesenhofer beat WorldTour professionals Annemiek van Vleuten and Elisa Longo-Borghini in second and third.

Alongside cycling, Kiesenhofer holds a doctorate in mathematics and is a researcher at the École Polytechnique Fédérale de Lausanne.

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