Genevieve Jeanson and Tinker Juarez will be among five riders competing for Floyd’s of Leadville Racing (FLR) in 2022. The newly launched off-road team will target select gravel bike and mountain bike races across North America.
“After taking a few years away from cycle racing, we felt the time was right to get back into it. Cycle races are where our main customers spend their energy and attention and we felt that being at racing would be an important step in further developing our brand, ”said Floyd Landis, CEO of Floyd’s of Leadville CBD, who is the title sponsor of the off-road team.
“Our goal with the program is to create a sense of family and to develop a racing culture that emphasizes the experiences and stories we will share together, more than the results of the race. We look forward to connecting with them. all cyclists.
Will Geoghegan as Team Director and Paul Thomas as Team Director will lead a team of five riders which includes three-time UCI Master Cross-Country Mountain Bike World Champion David ‘Tinker’ Juarez, the 2021 Unbound XL Champion Taylor Lideen, as well as Anne Donley, under-23 mountain biker Victor Cashes and former road cyclist Geneviève Jeanson. Landis and David Zabriskie will be the team’s guests at some events next season, according to a team press release.
Juarez, 62, transformed a successful BMX career in the 1970s and 80s into a cross country and mountain marathon runner. He is twice a member of the United States team at the Olympic Games, three-time national cross-country champion NORBA (1994, 1995, 1998), gold medalist at the Pan American Games (1995), three-time UCI Master world champion in cross-country, and five times national NORBA champion of the 24 hours.
He was also the last American professional man to win a UCI World Cup cross-country race, until Christopher Blevins (Trinity Racing) claimed a historic victory in September in Snowshoe, West Virginia.
“Tinker has eternally evolved his passion for cycle racing, first from BMX to MTB, then focused on endurance and ultra-endurance events. Since 2001 he has set the standard for excellence in endurance racing, participating in a mix of events that other runners can only fantasize about. Tinker remains one of the most recognizable runners in the world. For 2022, he continues his epic racing odyssey with FLR, where he strives to lead the toughest races on Gravel and ATV, ”said the team.
Jeanson, 40, returns to racing on the gravel cycling scene after an absence from the sport for more than 15 years. She confessed in 2007 to having used erythropoietin (EPO) for most of her career and was subsequently granted a reduced 10-year suspension for cooperating with an investigation by the Canadian Center for Ethics in the sport (CCES) on his former alleged abusive trainer Andre Aubut and Montreal doctor Maurice Duquette. Both were banned for life.
In an interview with Cycling news in 2015, Jeanson detailed allegations of verbal and physical abuse in adolescence and adulthood, as an athlete and in his personal life outside of sport. Referring to his own experiences in an open letter to the UCI expressing concern over abuse in sport, Jeanson wrote: “As you may recall, I retired from professional cycling in 2006. following a failed EPO test. In my situation, the “omertà” surrounding the abuse I suffered by my trainer and the continued use of EPO were inextricably linked.
Floyd’s of Leadville Racing wrote of Jeanson’s arrival in the team: “Geneviève Jeanson is returning to cycle racing in 2022 for FLR. There has perhaps never been a racing cyclist so talented but so misinterpreted. With a bright mind and an open heart, Geneviève joins the FLR family and seeks the chance to have fun, run hard and experience the inclusive spirit of running on earth. FLR offers her this chance and supports her 100% in this endeavor. Everyone deserves to be happy and to live their best life, especially Geneviève.
Lideen, 32, was named among 60 athletes selected for the first Life Time Grand Prix series in 2022. He started racing endurance mountain biking in 2015 and his career highlights include winning the Unbound Gravel. XL of this year, a victory in the 24 Hours in Old Pueblo Solo (2018) and second in the 24 Hours World Championships (2018).
Donely, 44, started racing in 2010 and has won multiple Colorado State road and criterium titles, as well as national criterium and track titles. On the gravel racing scene, she finished in the top 10 at the Belgian Waffle Ride San Diego, Cedar City and Lawrence as well as the Gravel Worlds.
“If we’re not laughing and having fun riding, why are we doing this else ?! Really, camaraderie is what I’m looking for,” she said.
Cashes, 21, competes in U23 mountain bike races with Team USA and has finished 13th this year in the Sea Otter Pro Men cross country event and 22nd in the inaugural Big Sugar Gravel. Floyd’s of Leadville will support Cashes in his development in gravel and mountain bike racing.
Floyd’s of Leadville Racing has confirmed it will make its debut at the Gravel and Whine event in Temecula, Calif. On January 29. Team staff and athletes will also come together at a team training camp February 5-13 in Temecula.
The team has confirmed their intention to participate in the Belgian Waffle Ride Quadruple Crown (BWR) events, the Life Time Grand Prix (LGP) and Southeast Gravel (SES) series, as well as gravel and gravel events. Mountain Biking such as 24 Hour in Old Pueblo and Borah Epic Mountain Biking and Gravel.
Floyd’s of Leadville Racing has partnered with the Go4Graham Foundation, a community movement aimed at breaking down the stigma surrounding mental health and promoting mental well-being through physical activity and connection. and education. The team aims to help educate anyone who needs help overcoming barriers of fear and stigma and connect with the help they need.
Provisional 2022 gravel and mountain bike calendar
- 24 Hours of Old Pueblo – Tucson, AZ
- Gravel Battle – Clinton, SC (SES)
- Middle South Gravel – Stillwater, OK
- Sea Otter ATV – Monterrey, CA (LGP)
- Greenwood Gravel Crusher – Abbeville, SC (SES)
- Valhalla Gravel – Walhalla, South Carolina (SES)
- Belgian Waffle Ride # 1 – San Diego, CA (BWR)
- Belgian Waffle Ride # 2 – Asheville, North Carolina (BWR)
- Borah Epic Gravel & MTB – Hayward WI
- Unbound gravel – Emporia, KS (LGP)
- Tyron Gravel Mill – Tryon, North Carolina (SES)
- Crusher in the Tushar – Cedar City, Utah- (LGP)
- Leadville Trail 100 Mountain Bike – Leadville, CO- (LGP)
- SBT GRVL – Steamship, CO
- Grinduro – Charlevoix, Quebec
- Gravel Falling Creek – Zirconia, North Carolina (SES)
- Belgian Waffle Ride # 3 – St. George, Utah (BWR)
- Chequamegon MTB – Cable, WI (LGP)
- Doownweerg Gravel Race – Abbeville, South Carolina (SES)
- Sea Otter Scarecrow Gravel Grind – Horseshoe Resort, Ontario
- Big Sugar Gravel – Bentonville, AR (LGP)
- Belgian Waffle Ride # 4 – Lenexa, KS (BWR)
- Afgravelstan 1.0 – Las Vegas, Nevada