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For most automakers, their defining history of the 2020s is a push towards electrification. These companies are working to create all-electric ranges before the end of the decade in anticipation of various regulatory changes that could spell the end of electric cars by 2035. However, some high-end, low-production manufacturers are reluctant to do so. join the conversation. . If the Italian government gets what it wants, these companies will still have a few years to make the switch.
Roberto Cingolani, former member of Ferrari’s board of directors and Minister for the Ecological Transition in the current administration of Italian Prime Minister Mario Draghi, said Bloomberg yesterday that his government is in talks with the Union to create an exemption in the internal combustion energy group’s 2035 ban proposal. If approved, the deal would allow some low-volume Italian companies to continue manufacturing gasoline cars for at least a few years after the rule goes into effect. Notably
As Bloomberg explains, small volume automakers have a much harder time switching to electricity because they do not benefit from the economies of scale factors that allow large automakers to pivot their product lines relatively quickly and remain profitable . This means that these companies need more time to prepare for a full retooling, which would potentially exceed the proposed deadline, even if the biggest manufacturers plan to reach it years in advance. The smaller number of cars produced by these brands also means that the relative impact of these cars on the road is much lower than those of larger competitors, even though the more powerful cars pollute more directly; Ferrari and Lamborghini, the two biggest brands that would be protected by the deal, produced just 16,500 cars last year.
But while the deal makes sense on paper, it seems unaware that Ferrari and Lamborghini have already pivoted towards electrification. While Lamborghini’s electrification efforts officially got underway when the company launched a mild hybrid system on the new Countach last month, Ferrari has been building hybrid performance cars since the LaFerrari launched in 2013. Ferrari is already planning to unveil its first fully electric car in 2025, while Lamborghini also has an all-electric car coming in the near future.
Both the exception and the actual 2035 ban are at the proposal stage right now, but it’s something to watch. In 2035, what happens here could determine the trajectory of at least two of the most famous brands in the automotive world.
Going through Bloomberg.
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